idgroup is the First and Solely Firm in Pensacola to Earn B Company Certification


PENSACOLA, Fla. /Florida Newswire/ — idgroup, a Pensacola-based model transformation agency, has earned certification as a B Company, an acknowledgment of the corporate’s dedication to social and environmental ethics, transparency and accountability. idgroup joins over 2,200 Licensed B Companies globally-including 18 others in Florida-that have met the rigorous requirements that measure an organization’s impression on its workers, suppliers, group, and the surroundings.

The agency commemorated the certification by hiring world-champion sand sculptor Rick Mungeam to remodel 5 tons of seashore restoration sand into an emblem of company accountability at their downtown Pensacola workplace.

To look at a video the creation of the sculpture, click on right here:

“For nearly 30 years, we’ve made impression on others a central a part of the way in which we do enterprise,” says idgroup founder and president Dr. Mona Amodeo. “It’s great to have that dedication and impression validated by such a revered entity in enterprise transparency, efficiency, and accountability.”

Licensed B Companies are dedicated to utilizing the facility of enterprise to unravel social and environmental issues. Along with recognizing present efforts, B Corp certification additionally supplies firms with a group of like-minded enterprise leaders with which to attach, and to repeatedly progress and innovate. idgroup joins a various group of B Companies with members together with Patagonia, Etsy, and Ben & Jerry’s.

B Companies are licensed by B Lab, a nonprofit group that assesses and acknowledges firms who’re voluntarily assembly increased requirements of enterprise efficiency, transparency and accountability.

“idgroup joins a strong group of Licensed B Companies redefining success in enterprise, in order that someday all firms compete to not solely be the very best on this planet, however to be the very best for the world,” says Jay Coen Gilbert, Co-Founding father of B Lab.

Along with turning into a Licensed B Company, idgroup additionally grew to become a registered Profit Company within the state of Florida in February. Whereas related in idea to a Licensed B Company, a Profit Company should legally adhere to necessities in three particular areas: accountability, transparency and function.

“We imagine very a lot within the energy of business-and brands-to change the world. And like lots of our shoppers who’re making a distinction of their communities, we additionally sought to carry ourselves to a better customary of operation,” says Kris Poore, Chief Artistic Officer at idgroup. “We selected to change into a Licensed B Corp along with registering as a authorized Profit Company as a result of we imagine within the energy of manufacturers as a power for good. By modeling moral and progressive approaches to enterprise, we hope to encourage others to do the identical.”

Earlier this yr, idgroup was additionally acknowledged with a Fourth District American Promoting Federation’s Angel Award, which acknowledges companies all through the state of Florida and the Bahamas for his or her contribution and work for public service initiatives and campaigns for non-profits. The agency was acknowledged for its 2016 rebranding and promoting work with native nonprofit Autism Pensacola, the fourth recipient of Model on Us(TM), an annual grant which awards a deserving native nonprofit with a complete rebrand price over $150,000. Be taught extra about idgroup at

Watch a video of the sculpture creation and idgroup’s ideas on turning into a B Corp:

About B Companies:

Licensed B Companies are leaders of a world motion of individuals utilizing enterprise as a power for good. They meet the very best requirements of total social and environmental efficiency, transparency and accountability and aspire to make use of the facility of enterprise to unravel social and environmental issues. There are greater than 2,000 Licensed B Companies in over 130 industries and 50 international locations with 1 unifying aim – to redefine success in enterprise.

About B Lab:

B Lab is a nonprofit group that serves a world motion of individuals utilizing enterprise as a power for good. Its imaginative and prescient is that someday all firms compete not solely to be the very best on this planet, however the Greatest for the World(r) and because of this society will take pleasure in a extra shared and sturdy prosperity.

B Lab drives this systemic change by:
1. Constructing a world group of Licensed B Companies who meet the very best requirements of verified, total social and environmental efficiency, public transparency, and authorized accountability;
2. Selling Mission Alignment utilizing revolutionary company buildings just like the profit company to align the pursuits of enterprise with these of society and to assist excessive impression companies be constructed to final;
3. Serving to tens of hundreds of companies, traders, and establishments Measure What Issues, through the use of the B Influence Evaluation and B Analytics to handle their impression — and the impression of the companies with whom they work — with as a lot rigor as their income;
4. Inspiring thousands and thousands to affix the motion via compelling story-telling by B the Change Media.

For extra info, go to: https://www.bcorporation.web/, https://bimpactassessment.web/, http://b-analytics.web/ and http://benefitcorp.web/.

About idgroup:

idgroup is a model transformation firm with a basically totally different strategy to branding. Since 1989, we’ve helped leaders tear themselves away from routine pondering, to embrace and leverage branding as an engine for reinvention and innovation. We assist interact their stakeholders in recent, new views to inform and dwell a vivid model story, and- as a result-achieve model readability and elevate their model’s worth and fame. Be taught extra about us at

The Distinction Between Profit Companies and Licensed B Corps: http://benefitcorp.web/companies/benefit-corporations-and-certified-b-corps

Information Supply: idgroup

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