Beef O’Brady’s opening next month in West Melbourne and Viera
Beef O’Brady’s fans, get ready. Just in time for football season, you’ll soon have two new Brevard options when it comes to this Florida-born, family friendly, sports-themed restaurant.
By the end of September, the Beef’s count in Brevard should grow from seven to nine, with a new restaurant set to open in West Melbourne and a completely revamped one reopening in Viera.
With more than 200 locations in 23 states, Beef O’Brady’s is one of the fastest growing kid-friendly restaurants in the country, according to its website. It started in 1985 in Brandon, offering good food at reasonable prices and lots of TVs to keep sports fans occupied.
After spending most of his career in the gasoline business, Summit Shah was looking at restaurants to invest in when the Beef O’Brady’s at 2825 Garden St., Titusville, became available in 2014.
“We bought it, remodeled it, and were able to get the sales up,” Shah said. “It’s been going well.”
So well, in fact, that when a second opportunity became available, he opened another Beef’s in north Brevard, this one a free-standing at 3745 Curtis Blvd., Port St. John, in 2018.
“I said I would never build a restaurant,” he said. “But I did in Port St. John.”
That restaurant set the opening year record in sales, resulting in Training Star and Developer of the Year awards at Beef O’ Brady’s annual rewards retreat.
The West Melbourne restaurant should open in mid-September, bringing 23 new jobs to the community. The new Beef’s is in a building formerly occupied by Tree of Life Cuban and the Mighty Mushroom.
It’s a big restaurant, with 172 seats inside and out, and 40 HD televisions.
The Titusville restaurant has been completely renovated, and the Port St. John location is brand new. The West Melbourne Beef’s will follow suit, with an updated, fresh look.
“It is really great food,” Shah said, “and a great atmosphere.”
It’s also a great value. A family of four can dine there (minus cocktails) for less than $40.
As is with tradition with Beef O’Brady’s across the county, Shah said, the West Melbourne restaurant will be a good community partner, hosting fundraisers and welcoming sports teams after games and families for a night out.
The Beef O’Brady’s at the corner of Viera Boulevard and Murrell Road was one of the first in the county, and at almost 20, it was beginning to show its age when it closed in December 2018.
The new owners began renovations on the location, which is at the east end of a shopping center now occupied by Earth Fare, in April.
“When we went in there originally, we were just going to change a few things,” said Trista Lowman, who is partnering at the restaurant with her husband John Lowman and Joe Baker, who also owns the Beef’s on Lake Washington Road.
“But we decided to gut the entire thing, from top to bottom,” Trista Lowman said.
Guests will hardly recognize the place when it reopens in early- to mid-September.
“We cut out the front windows and added a roll-up garage door, so that will incorpporate the outdoor and indoor,” she said. “There will be a bunch of tables and chairs outside. We will put up a sunshade sail as well.”
A half wall will divide the bar area from the dining room. The game room is gone, but there will be a Golden Tees video golf game.
The inside of the restaurant remains the same size, but the outdoor seating brings the restaurant’s capacity to 150. The additional seating made it possible to get a full liquor license, so the Viera Beef’s will no longer be limited to beer and wine sales.
The Lowman’s own a construction, subcontracting and roofing company, but they’re not new to Beef’s.
Trista has worked for Barker at Lake Washington for more than 10 years, waitressing and bartending.
“That’s why it wasn’t scary for me to jump into it, because I’ve known it for so long,” she said.
Lowman and Shah both talked about the new menus with healthier options, along with the lighter, brighter dining rooms. But the friendly, welcoming atmosphere is what makes Beef O’Brady’s successful.
“Customers, we consider almost family,” Lowman said. “It’s so much more than turning a table and getting a tip. It goes much deeper than that.”